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> Morris 25
Darvie43
post 12 Nov 2017, 22:39
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Had a look over a Morris 25 at a show yesterday, i think they were built for the vision impaired, it had a speedo like a large square dinner plate, but to be serious why did they need to build it?, Morris was a bread and margarine brand, Nuffield had Wolseley to cover the prestige market, MG the sporting side together with the Magnette for prestige and later Riley to do the same where as Austin had to try to cover the lot with one badge.
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Penguin45
post 13 Nov 2017, 00:20
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I see where you're coming from, but..... You've got an engine, you've got a chassis, transmission, so for the relatively cheap bit of sticking a body on top, why not? In these more enlightened times, it's called platform building. Look at what VAG get up to. Volkswagen, Audi, Seat, Skoda - they all share many, many components in the bottom half of the car. Perhaps it was ever so.

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Danny
post 13 Nov 2017, 01:50
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Maybe this was to do with the Morris distributors/dealers of the day. They probably had a niche market for some larger vehicles, via hire car firms or whatever, who did not want or need the extra cost or perceived prestige of a Wolseley.

I'm sure our Lord would have wanted to keep his Morris network happy and, as Penguin says, it was no big deal to accomplish in a manufacturing sense.

Danny
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MYKE
post 13 Nov 2017, 09:48
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Morris was the main company. When the Wolseley business was taken over Morris kept it in his personal ownership so they were in effect two rival companies.

So far as Joe Public was concerned there was no connection. A Wolseley was a posh people's car and a Morris was for the working class. If you were working class and managed to get your hands on a Wolseley maybe you were starting to climb up the social scale?

Wolseleys were an up market version of Morrises, so without the Morris cars there could be no up market version. They obviously had a market and there's still quite a lot of survivors. Maybe because the early owners of such vehicles had money and were able to look after them properly?
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